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Chitika : Online Advertising Network

Chitika, Inc. (pronounced CHIH-tih-ka) is a search-targeted advertising company. It is located in Westborough, Massachusetts, USA. The name Chitika means "in a snap" in Telugu language. 


In 2003, co-founders Venkat Kolluri and Alden DoRosario started Chitika after leaving their jobs at search engine-based company Lycos. Since launching its online advertising service in 2004, Chitika has added a Mobile advertising Division as well as a Real-Time Bidding Division.In 2015, Chitika's founders announced Cidewalk, their local mobile ad platform, would spin off into a separate business unit with $4 Million in seed funding and new office space in Southborough, MA. 


In 2009 Chitika began a partnership with the b5media Network. 

In 2010 Yahoo! closed their AdSense competitor Yahoo Publisher Network Online (YPNO) and recommended publishers migrate to Chitika as a replacement. 

In 2013, Chitika announced a multi-year extension of its partnership with Yahoo!. The agreement includes off–network search syndication, monetization of Yahoo! owned and operated properties, and mobile ad serving and monetization.

Awards and recognition 
Inc. top free services for generating revenue on your website: Best For Promoting Ancillary Products 
AlwaysOn: Top 100 fastest-growing companies in the Northeast
Red Herring: Leading private technology companies in North America
MITX 2008 Technology Awards: Finalist, Marketing/Customer Relationship Technologies Category 
Red Herring: Top 100 Global 2008 Winner
DPAC Award Finalist for Best Mobile Advertising Network Innovation
TiE Boston: Chitika CEO Venkat Kolluri Awarded "Crystal Award." The Crystal Award is given to a TiE Charter Member for building and growing a company from the ground up with no external funding. 
Boston Business Journal: Healthiest Employer 2013 Finalist
AdExchanger: Cidewalk Hooks Up With Yahoo Small Business To Reach More Mom-And-Pops. 

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