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‪‎Emirates‬ aircrafts on display at the ‎DubaiAirshow

‪‎Emirates‬ aircrafts on display at the ‎DubaiAirshow 

Emirates  is an airline based in Dubai, United Arab Emirates. The airline is a subsidiary of The Emirates Group, which is wholly owned by the government of Dubai's Investment Corporation of Dubai. It is the largest airline in the Middle East, operating over 3,300 flights per week from its hub at Dubai International Airport, to more than 148 cities in 78 countries across six continents. Cargo activities are undertaken by Emirates SkyCargo. 

Emirates is the world’s biggest international carrier, the seventh largest airline in the world in terms of revenue, and the largest airline in the Middle East in terms of revenue, fleet size, and passengers carried.  The airline is also the fourth-largest airline in the world in terms of international passengers carried,  and the third largest in terms of scheduled passenger-kilometres flown,  The company also operates four of the world's longest non-stop commercial flights from Dubai to Los Angeles, San Francisco, Dallas/Fort Worth, and Houston.  Furthermore, Emirates plans on launching the longest non-stop commercial flight in the world, from Dubai to Panama City, in February 2016.
During the mid-1980s, Gulf Air began to cut back its services to Dubai. As a result, Emirates was conceived in March 1985 with backing from Dubai's royal family, with Pakistan International Airlines providing two of the airline's first aircraft on wet-lease. It was required to operate independent of government subsidies, apart from $10 million in start-up capital. Pakistan International Airlines also provided training facilities to Emirates' cabin crew in its academy. The airline became headed by Ahmed bin Saeed Al Maktoum, the airline's present chairman. In the years following its founding, the airline expanded both its fleet and its destinations. In October 2008, Emirates moved all operations at Dubai International Airport to Terminal 3 to sustain its rapid expansion and growth plans. 
Emirates operates a mixed fleet of Airbus and Boeing wide-body aircraft and is one of the few airlines to operate an all-wide-body aircraft fleet, at the centre of which is the Boeing 777. Emirates also has orders for 140 Airbus A380s and became the second operator of the type after Singapore Airlines. Emirates is an industry bellwether for aircraft purchases, having purchased 200 aircraft in 2013 alone. 

Emirates has built up a strong brand name as a leader in the aviation industry, particularly in terms of service excellence, and its very rapid growth, coupled with consistent profitability. Emirates has won numerous awards – it was ranked 8th by Air Transport World for "Airline of the Year" in 2012. The award has been given based on recognition of its commitment to safety and operational excellence, customer service trendsetters, financial condition including a 25-year consecutive annual profit.[14] Emirates is rated as a four-star airline by aviation consultancy group Skytrax. The airline was voted Airline of the Year in 2013.  In 2015, Jennifer Aniston made a deal of US$5 Million dollars with the company.  The first advert featuring the actress was released online on 5 October 2015.
Emirates has diversified into related industries and sectors, including airport services, engineering, hospitality services, catering, and tour operator operations. Emirates has seven subsidiaries and its parent company has more than 50.  The company employed a total of 38,797 staff at the end of the fiscal year on 31 March 2011.  Its parent company, The Emirates Group, employed a total of 49,950 employees of which 10,785 were cabin crew, 2,237 were flight deck crew, 1,904 were in engineering, and 9,084 were listed as other. 

The primary focus for Emirates and its employees is to deliver superior customer service. In turn, Emirates provides its employees with benefits such as comprehensive health plans and paid maternity and sick leave. Another strategy employed by Emirates is to use profit sharing and merit pay as part of their competency based approach to performance management.

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